Integrating Mailchimp as an Email Marketing Tool into your Custom ERP
Mailchimp is a one-in-all platform for marketing and it can improve communication with your customers, suppliers and other interested parties. Main part of Mailchimp is a campaigns module. Campaign can be described as a message that is shared for marketing purposes via ads, emails, or other communication channel. The platform pays a lot of focus on its campaigns as it is a core element of its business.
Furthermore, Mailchimp offers automated emails. The automation email privilege is gained when someone has subscribed to the audience or has purchased a product from the person or organization.
When such events occurs, the data of the customer is fed into the data of Mailchimp and the automated email is sent to them – it may contain the order data, feature related products or communicate a general marketing message.
Mailchimp also provides a services newsletter. It contains different templates for the newsletter. A company can choose the newsletter of their interest and let Mailchimp fill in the information relevantly. These newsletters are then sent directly to the customer’s email address.
Mailchimp is a marketing platform in itself. It works on the strategy of sending emails to the audience of the selected organizations for marketing purposes. The marketing emails help in keeping the business in the race and update the customers with the updates in the ever-evolving market.
All in all, Mailchimp is a marketing platform that works by sending emails to a selected audience. The audience is added to the data of Mailchimp after their purchase or subscription to the business.
These marketing emails help in advertising the business and spreading its news in the market for gaining more profit. Mailchimp provides services that help businesses in promoting them and making them available to a large audience.
Our custom ERP has a very unique capability – it can connect seamlessly to your Mailchimp account and you can export all of your contacts to Mailchimp with a single click.
See the following benefits with the integration with our Custom ERP to Mailchimp:
- You can track your campaign results.
- Track your email efficiency.
- Total emails sent.
- How many of them were opened.
- How many bounced.
- How many redirected to spam, etc.
All of that is possible from our ERP interface. This combination of core ERP data combined with the powerful marketing tool can propel your business to new heights.