See below the benefits of web scraping
New technologies are the secret to gaining a competitive advantage in the modern business world. Web scraping is one of these emerging technologies that your brand needs to leverage in order to benefit from automatically extracting data from the web. Whether you are trying to get data from a website that doesn’t provide an API, or if they only offer limited data, then content scraping is the custom software development solution for you. The following will cover the benefits of web scraping:
Web scraping automates the process of extracting data from multiple websites. The data may appear on the website in an unstructured HTML format. However, a web scraper can turn this data into a useful spreadsheet of information.
There is more than one way to perform the process of web scraping. For example, there are online services that you can pay for, there are APIs that you can use, or you can hire someone to develop custom web scraping software for your business.
APIs are common. Sites like Facebook, Google, or Twitter have plenty of data to share. However, there are many other websites that don’t provide APIs, and you need an alternative way to see the information that you require in a structured format. This is why a custom web scraping application is so crucial for your company. It performs web crawling work at first. Then the program extracts the data into different storage files that you can use to gain a competitive advantage.
You see, web scraping is really just a fancy way to talk about the extraction of useful information from the web. You can monitor prices, check the news for specific mentions, perform market research, and more!
We use this type of information every day to make business decisions, perhaps without even thinking about it. Maybe you have copied information from a website using ctrl+c and then pasted it into a document with ctrl+v. Then you have manually performed web scraping. Now multiply that process many times over, and you see how a web scraping application can simplify the process and help you to make good business decisions with a far greater range of data from sites across the web.
Google trends reveal a massive increase in the volume of searches for web scraping. Why is this the case? Crawling the web for data can provide you with unpublished information. That gives you an immediate edge over a competitor who does not have the same data. Conversely, if your competitors are web scraping and you are not, you are falling behind.
The real power of web scraping can be transformative for a business. You can use it to be more productive, to make better business decisions, to provide better customer service for your clients, and in a host of other ways that can take your business from ordinary to extraordinary.
Every web scraper is going to be a little different in function. Some operate in the cloud, while others function via a local computer. A web scraper can be custom developed to have a user-friendly interface, or it may have virtually no user interface (UI) at all. Therefore, you need to know what type of application is best for your company.
For most businesses, this means custom software development. You want a web scraper that uses an intuitive UI. Your users should be able to just click on the information they need and have the application extract it automatically. A web scraper that functions in the cloud is also likely to be the most beneficial. This allows the scraping to run in the background without using up the local computer’s system resources. Finally, you want the extracted data to be saved using MS SQL or MySQL. This gives you a viable way to view the information in a useful format.
In short, the application pulls data from multiple websites, stores it in your local database for easy querying, and creates a knowledge base for your company to use. You can apply the data to make decisions or in any other way you see fit. You can learn more in our article here: Screen scraping as a data retrieval app to maximize inventory control and profit margins.
Let’s take a closer look at three specific applications for this type of automated software:
The Farber Consulting Group Inc. can customize a web scraping program to do the web crawling work that meets your brand’s specific needs. Contact us today at 732.536.4765 to learn more!