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Web application that allows chain stores to present in-store materials in PDF format. The Achilles' heel in such systems is a typical production of templates. The solution is simple and brilliant, as the templates that are PDF documents are converted to forms with built-in validation logic. It is easy and cheap to make new templates. For example, after a user has made a new price tag the PDF is automatically sent to a graphic supplier who prints the tag and sends it to the store. Design: DetKoncept.